課程資訊
課程名稱
公益創業及社會企業
Social Entrepreneurship and Social Business 
開課學期
103-2 
授課對象
管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
謝冠雄 
課號
GMBA7063 
課程識別碼
749EM0860 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期四A,B(18:25~20:10) 
上課地點
管一101 
備註
本課程以英語授課。Global MBA degree & certificate學生優先。英文授課。
總人數上限:100人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1032GMBA7063_ 
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課程概述

公益創業及社會企業 

課程目標
 
課程要求
 
預期每週課後學習時數
 
Office Hours
每週四 17:30~18:20 備註: Please make appointment request by email first, thanks! dr.edhsieh@gmail.com 
指定閱讀
 
參考書目
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
2/26  Introduction//
/Course Objectives
/Teacher Background
//Course Syllabus
//How to obtain “A” and “A+” grade
/What is the key word for this course?
/Motivation for this course
/Ashoka and Grameen Bank
/Group Discussion
/One Key Question?
//Global wealth inequality and poverty/
1% vs the rest 99%// what solutions?
//Reading: OXFAM Jan 2015-Wealth Having It All and Wanting More (file in the attachment) 
Week 2
3/05  Social Business-Definition//
Observations and social issue questions/
Social Business Definition/
Confusion about social business/
Yunus’ definition of a social business/
Seven principles of a social business/
Type 1 and Type 2 and Hybrid Social Businesses/
Reference and reading book list next week/
Grouping for social business plan next week//
Reading: Book2(chap1,3) 
Week 3
3/12  Social Entrepreneurs//
/Book list
/One social business that may interest you?
/Assessing potential initiatives/opportunities (review of last week’s)
/Becoming a social entrepreneur
/Six qualities of successful social entrepreneurs
/What causes the failures?
/Grouping for business plan project

Reading: Book3 (part 1) 
Week 4
3/19  Microfinance and Crowdfunding//
/Microfinance Definition
/Microfinance-Grameen Bank style
/Homework, business concept proposal and group business plan
//Crowdfunding
/One example: Uncle Andy
//Reading: Book2(chap2) 
Week 5
3/26  //Social Business in Healthcare & Education//
/Reading Book2(chap4)
/Microfinance interest rate issue
/Kiva.org
/TOMS Shoes case discussion
/Methods of frauds in the non-profit sector
/“Pennies for Peace” what went wrong?
/The risk of doing good?
/Healthcare: OneWorld Health
/Education: CAMFED
/Question of group presentation date 6/18, 25
/Participation in a social project
 
Week 6
4/02  Spring Study Break 
Week 7
4/09  //Social Entrepreneurship
//Defining Mission
/Education: CAMFED
/Dr. V and Aravind
//May 9th (Sat) baseball game event in Jiayi (including short tour, luncheon, baseball game) 7:00 to 24:00 sign up by April 20.
/Business Plan and Mission
/How to define Mission
/Planning cycle
/Examples of Mission Statement
//Reading: Book1(chap1,2) 
Week 8
4/16  //Recognizing Opportunities
/What is “poverty”? “Poverty line”?
Mission (recap)
/Business Example: Ben and Jerry’s
/Opportunities
/Assessing opportunities
/Window of opportunities
/Business model: Customer Segments
/Confirmation: Target customer survey
//Reading: Book1(chap3, 7) 
Week 9
4/23  //Mobilizing Resources
/May 9th (Sat) baseball game event in Jiayi (including short tour, luncheon, baseball game) 7:00 to 24:00.
/5/07 Student social business concept-Individual Presentation, are you ready?
/Invited speakers on social businesses-4/30
/Purchasing Power Parity-GDP per capital
/Mobilizing resources
/Four phases of resource assessment
/Examples: NFTE, PSI, GuateSalud, Crackerteria
/Ten Tips for Reducing Initial Cash Needs
/The 8th Habit
//Reading: Book1(chap4, 8) 
Week 10
4/30  //5/07 class: student social business concept: individual presentation
//5/09 (Sat) baseball game event in Jiayi (including short tour, luncheon, baseball game) meeting place
/Mobilizing resources
/Four phases of resource assessment
/Ten Tips for Reducing Initial Cash Needs
/Social innovations from previous SESB students
//Invited speaker Jeff Hsu to share about Duofu Care and Service

 
Week 11
5/07  //Student social business concept proposal
/Individual Porposal Presentation 
Week 12
5/14  //Guest speaker from Dialog in Darkness
/Individual proposal presentations (cont'd) 
Week 13
5/21  //Ten Paradoxes of Social Enterprises
/Please post your sharing of Jiayi Trip on Forum (Ceiba.ntu.edu.tw)
/Your project group
/What constitues a business plan?
/The Story of Wokai.org the first microfinance platform in China
/Why businesses fail?
/Ten Paradoxes of Social Enterprises
/Marketing for Social Enterprises
/Again the case of Shokay.com
//Reading: Book5 
Week 14
5/28  //Business Model Canvas
/Your project group-progress
/What constitutes a business plan?
/Ten Paradoxes of Social Enterprises
/Business model: definition
/Business model canvas (BMC)
/The nine elements of BMC
/Caution: “Great Businesses Don't Start With a Plan”
/Reading: Book4 
Week 15
6/04  //Business Model and Financial
/The nine elements of BMC:
/Key Partners
/Key Activities/Products
/Key Resources
/Value Propositions
/Customer Relationship
/Channels/Distributions
/Customer Segments
/Cost Structures
/Revenue Streams
/Examples: Private banking, Google, Skype, Groupon
/Great businesses don’t start with a plan?
/Case group practice: business model canvas
/Successful Crowdfunding--Positive light
Reading: Book4 
Week 16
6/11  //Measuring Performance and Social Validation
/Group presentation on June 18 5:30 to 8:30 PM (starts one hour earlier)
G/roup presentation guideline
/M.O.R.E. (review)
/Elements of a Business Plan (review)
/Business Model (review)
/Marketing (review)
/Measuring Social Return
//Reading:Book 1(chap 8) 
Week 17
6/18  Student Group Business Plan Presentation//
Group presentation